HKU-Cyberport Business Growth Programme: Corporate Strategy Enhancement
Programme
HKU-Cyberport Business Growth Programme: Corporate Strategy Enhancement
Programme Length
3 Days (3 modules, 4 hours each)
Programme Fee
HK$13,800 (for entire programme)
HK$5,400 (per module)
Medium of Instruction
English
Delivery Approach
Face-to-face
ABOUT THE PROGRAMME
Co-organised by Cyberport and HKU Business School Executive Education, this programme will equip professionals and entrepreneurial talents with business management knowledge, strategic marketing skills and profound industry insights, helping them formulate effective branding and digital marketing strategies and enhance governance practices.
The curriculum will be taught by HKU Business School professors and entrepreneurship mentors. A dual solution combining academic and industry expertise will be proposed to solve the staged problems on the road to entrepreneurship.
WHO SHOULD ATTEND
Industry professionals, who are tasked with formulating strategies and overseeing project implementation.
BENEFITS
SMEs and interested parties can benefit from this programme by gaining a comprehensive understanding of fundamental business knowledge and practical strategies with a focus on innovation and urban development.
Upon successful completion of all 3 modules, participants will be awarded a certificate.
All programmes are non-credit bearing.
PROGRAMME STRUCTURE
Module 1:
Value Creation – A Branding Perspective
This module aims to equip participants with the knowledge and skills necessary to develop and execute effective brand strategies that drive value creation in the evolving market:
- Comprehend that innovation encompasses more than just developing intelligent products.
- Understand how to add value to the brand through case studies, and acknowledge the importance of branding for B2C companies.
- Recognise the needs and desires of various market segments.
Module 2:
Governance, Law and Ethics
This module provides a greater appreciation of the role of law, regulations, and ethical behaviour for the successful expansion of businesses in Hong Kong, through examining a series of examples and cases highlighting key areas of awareness for start-ups, including but not limited to:
- The importance of ethical decision-making, with case examples of real-world ethical failures of start-ups.
- Board and corporate governance matters unique to start-ups.
- Term sheets – explaining their purpose, legal terms, and the negotiation process.
Module 3:
Digital Marketing
This module strengthens knowledge on how digital marketing as a component of digital transformation can facilitate business development:
- Study the latest trends and developments in digital marketing.
- Understand digital marketing as a component of digital transformation.
- Discuss various academic frameworks and their applications, including targeted advertising, social media marketing, and other digital marketing strategies.
- Explore the strategic importance of Integrated Digital Marketing (IDM) and data analytics.
- Realise how cross-cultural management can affect the effectiveness of digital marketing.
FACULTY PROFILES
Mr. David S. LEE
Associate Professor of Teaching
BFin (AMPB) Deputy Programme Director and Admissions Tutor
HKU Business School
Mr. David Lee teaches broadly in the areas of ethics, fintech, law, and corporate governance for the undergraduate, MBA, and other taught postgraduate degree programs. As a recipient of multiple teaching awards, he feels teaching is a wonderful privilege and enjoys being in the classroom and engaging with students. He develops case studies and teaching materials in the areas of corporate governance, decision-making, ethics, fintech, and leadership. He has received funding to explore how technology can be used to develop pedagogy and enhance learning.
Dr. Royce YUEN, J.P.
Adjunct Associate Professor
HKU Business School
Dr. Royce Yuen is synonymous with “Branding” and “Advertising” in Hong Kong. He is the Co-Founder and Co-CEO of MaLogic, a MarTech company with global footprints that offers innovative business solutions by integrating brand strategies, research insights, and big data analytics. He was formerly the Chairman of Ogilvy Hong Kong and Southern China. As Chairman of the HK4As, he was acting as the spokesperson for the creative industry in Hong Kong. He is a Professor of Practice and has been lecturing MBA programs across Mainland China and Hong Kong for two decades.
Mr. Baniel CHEUNG
Adjunct Assistant Professor
HKU Business School
Mr. Baniel Cheung is the Founder and Principal Strategist of Integral Consulting Asia Limited. Being appreciated as one of the top strategists in business and digital transformation in the region, he has been providing management consultancy, strategic planning, brand building, executive training and marketing research services to international and local customers. With close to 30 years’ experience in sales and marketing, Baniel has been holding management positions in several global and Hong Kong listed technology companies, assisting them to build brands and expand business coverage in the Asia Pacific region.
SCHEDULE AND VENUE
Dates
| Module 1 | Value Creation – A Branding Perspective | 6 September 2024 | 14:00-18:00 |
| Module 2 | Governance, Law and Ethics | 13 September 2024 | 14:00-18:00 |
| Module 3 | Digital Marketing | 20 September 2024 | 14:00-18:30 |
Venue
Oval Room, Smart-Space FinTech 1, 6/F, Core E, Cyberport 3
FEES AND FUNDING
Full programme fee:
Original fee: HK$16,200 for the entire programme. We offer a discounted fee of HK$13,800 for enrolling in all 3 modules.
Modular fee:
HK$5,400 per participant (for each module)
Discounts*
| Type | Discount | Eligibility |
| Full Programme | Discounted fee of HK$13,800 | Enrol in all 3 modules of the programme. |
| Early Bird | 10% | Registration has to be submitted by 31 July 2024. |
| Group | 15% | Minimum of three participants from the same organisation registering for the programme. |
| HKU Alumni and Staff | 20% | Please indicate your alumni status in your registration, and we will advise and confirm on your eligibility. |
*Only one type of discount can be applied per enrollment. The discount cannot be used in conjunction with other promotions, discounts or offers. In the event of a dispute, provision of the discount(s) is subject to the sole discretion and final decision of HKU Business School.
