HKU Executive Certificate in Business Analytics and Decision Making


HKU Executive Certificate in Business Analytics and Decision Making

Programme Length

10 Days (5 modules, 2 days each)

Programme Fee

HK$55,000 (Early Bird and Group Discount available)​

Medium of Instruction


Delivery Approach



  • Master advanced analytic skills to harness the power of big data
  • Apply fundamental data analytics to real business challenges
  • Achieve greater business value through superior insight and decisions


Business Analytics provides a set of analytical methods for solving problems and aiding decision-making, particularly in the context of large quantities of data. It involves the development and application of models and concepts to explore management issues and solve managerial problems. It includes Data Science, Management Science and Operational Research. Many different organisations use the principles and practice of Analytics.

Designed for middle to senior level professionals who need to understand how business analytics can be applied for their organisations, this programme aims to equip you with the competence and skills in business analytics that complement and empower your existing managerial experience. The programme examines data analytics from multiple sources such as social media, locations, and operations, enabling greater and better insights, innovative and novel solutions, and superior business and managerial decisions.


  • Mid- to senior level professional practitioners who aim to implement data-driven decision processes in teams
  • Business executives who wishes to understand the principles of analytics or to acquire the knowledge and communication skills needed to steer analysts
  • Professionals confronted with specific analytics challenges and expected to come up with concrete proposals on how to distill and extract value from data


  • Understand the role of analytics and data science in solving real challenges
  • Learn to investigate existing operational data and apply business analytics using real-life business data
  • Gain conceptual and technical knowledge to solve data-related problems and design visualisation strategies to support business decision making
  • Learn to ask the right questions and draw inferences from the data using appropriate tools
  • Examine various data modelling techniques using real-life business data to provide useful predictions such as consumer trend analysis

All programmes are non-credit bearing. A certificate of attendance will be awarded by the HKU Business School to participants upon completion.


Module 1:

Leading Self and Unleashing Potential (2 days)

Day 1: Finding Your True North

  • Transitioning from managing self to leading others
  • Identify, assess, and understand your leadership qualities, leadership approach, and leadership philosophy
  • Enhance your leadership based on your unique leadership style: Coach, motivate, energize and inspire your people

Day 2: Unleash Your Leadership Potential

  • Looking back to drive your leadership forward
  • From self-leadership to leadership in action: Leading people and organizations
  • Developing intentional and purposeful cultures that promote and support growth

Module 2:

Leading High-Performing Teams (2 days)

Day 1: Team Foundations

  • Building high-performing teams
  • Motivating high-performing teams
  • Leading high-performing teams

Day 2: Team Dynamics

  • Team complexities: Leading diverse and virtual teams
  • Managing team complexities: Understanding opportunities & challenges across teams
  • Team dynamics: Individual contributors, team players and sustaining team performance

Module 3:

Effective Business Communication (2 days)

Day 1: Communication for Success

  • Persuasive communication: Gaining and using influence
  • Delivering and receiving feedback
  • The art of active listening

Day 2: Tools for Effective Communication

  • Business storytelling 101: Using the power of words to empower others
  • Projecting confidence: How to speak so others listen
  • Workplace professionalism: Handling difficult people and situations

Module 4:

Interpersonal Relationships & Conflicts (2 days)

Day 1: Interpersonal Relationships

  • Relationship foundations: Building psychological safety, resilience, and bonds of trust
  • Navigating relational dynamics: Not all relationships are built the same
  • Maintaining relationships in a hybrid or virtual world

Day 2: Conflict Management

  • Identify, assess, and understand how you manage conflicts
  • Strategies for effectively solving conflicts
  • Application to various workplace conflict scenarios


The programme adopts a wide range of pedagogical tools to maximize impact, ranging from bootcamp, pre-reading, role-plays, interactive discussions, case studies and group project. Such developmental experience aims to provide you with the opportunity to critically apply the various leadership frameworks and tools to make a difference in your personal and professional life.

This highly international executive certificate programme is taught exclusively in English.


Prof. Zhixi WAN

Innovation and Information Management

  • PhD: Ross School of Business, University of Michigan
  • BSc: Tsinghua University

Dr. Hailiang CHEN

Innovation and Information Management
MSc(BA) Programme Director
Associate Professor

  • PhD: Purdue University
  • MS: Purdue University
  • BM: Tsinghua University

Dr. Chao DING

Innovation and Information Management
BBA(IS) and BEng(CS) Programme Director
Principal Lecturer

  • PhD: University of Florida
  • MSc: The Hong Kong University of Science and Technology
  • BBA: Sun Yat-sen University

Dr. Eric PARK

Innovation and Information Management
Assistant Professor

  • PhD: Kellogg School of Management, Northwestern University
  • MSe: Department of Mechanical Engineering, University of Michigan
  • BS: Department of Mechanical and Aerospace Engineering, Seoul National University

Dr. Weichen WANG

Assistant Professor

  • PhD: Princeton University
  • BSc: Tsinghua University



Module 1Data Analytics Bootcamp
(prerequisite for other modules)
To be confirmed
Module 2Visual AnalyticsTo be confirmed
Module 3Geospatial & Business AnalyticsTo be confirmed
Module 4Operations AnalyticsTo be confirmed
Module 5Social Media AnalyticsTo be confirmed


HKU Business School
K.K. Leung Building
The University of Hong Kong
Pokfulam Road
Hong Kong


Full programme fee:

HK$55,000 per participant

Module selection:

Module 1 Bootcamp (prerequisite for other modules): HK$ 7,000
Module 2-5: HK$13,000 per module* (if enroll separately)


Type Discount Eligibility
Early Bird 10% Registration has to be submitted 45 days or earlier, prior to the start of the programme.
Group 15% Minimum of three participants from the same organisation registering for the programme.
HKU Alumni and Staff 20% Please indicate your alumni status in your registration, and we will advise and confirm on your eligibility.


Mr. Adrian Chan

Phone: +852 3962 1400

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